Are you looking to boost the visibility of your upcoming theater production? A Your Theater 411 Production Listing is your golden ticket to reaching a broader audience beyond your social media followers and email subscribers. Whether you’re a new group or established community theater, our platform can help you attract new fans and fill those seats.

At Theater 411, we know what it takes to make your listing shine. Below, we’ve compiled our top recommendations and insider tips to help you create a standout production listing that not only grabs attention but also converts views into ticket sales. Let’s get started on making your show the talk of the town!

Production Title: This is straightforward, put the title of your production and if your production has different versions, maybe include the translator, version playwright, etc.

Production Dates: Please select all the dates your show is running from the calendar. In the listing it will show start date to end date (ie. June 15-July 8)

Description: In this section we recommend including AS MUCH information as possible. This includes and special performances, talk backs, ticket pricing and the direct link to purchase tickets.

We highly recommend including “Purchase Tickets Here” and linking your online ticket service or site to the text.

(If you don’t know how to hyperlink text there are instructions at the bottom of this article)

Think of this listing as the production page on your company’s website. The more information the better. Make your listing easy to read and have all the information here so that the ticket buying process is simple and fast!

Name of Venue: This information will be auto-populated if the theater company you selected at the top of the form has a venue associated with it.

Please make sure all of the information here is correct and is easily found via GPS if necessary.

Street Address:

City:

State:

Zipcode:

Creating a listing with all the information above will set you up for success and allow audience members to simply and easily purchase tickets to your next show!

Don’t know how to add a direct link to your listing?

1. When you get to the ticket link section of the description include your Call To Action (CTA) text like: “Purchase Tickets Here”
2. Select the link to your ticket form or site and copy it
3. Go back to your listing draft, select the CTA text
4. Click the hyperlink button at the top of the “Description” field
5. Paste your ticket link in the URL field.
   *IMPORTANT: Make sure your URL has https:// at the beginning.
6. Click “Add”

Your CTA text should now be red and underlined. This is how you know you have successfully linked your ticket form or site to your production listing!